UX Trends for Mobile in 2017
UX or user experience is something that undergoes change frequently. So, there’s no debate on the fact that this will continue for the year 2017 as well.
So, it would be a wise idea to watch out for some of the trends that are bound to impact UX in 2017. After all, UX is one of the most important elements involved in developing effective mobile services and applications. Plus, it also helps with customer monetization and retention.
Anyway, getting back to the point, here are some of the trends in UX we expect to see in 2017.
The Commodification of Usability
Design patterns are relevant even now. In fact, they still hold a lot of importance. Designers can now depend on detailed interaction pattern libraries to fix common design use cases. However, what we don’t need is design for design’s sake.
When something is good, stick to it. There really is no need to bring in something disruptive for your app. This only leads to usability issues. Focus on what your user needs and how your new interaction pattern aims to address their needs.
Fortunately, design pattern guidelines and libraries have inhibited designers from going overboard. After all, UX is all about helping the user achieve intended goals in the simplest way possible.
Your app’s success depends on meeting usability standards. Though you can never satisfy everybody, focus on meeting the expectations of your primary users.
Improved AI Communication
Another trend we are likely to see develop this year is the incorporation of improved AI communication.
We’ve already seen iPhone users communicating with Siri for ages and now, we have Android’s Google Now, Amazon’s Alexa, and Microsoft’s Cortana. AI communication features in mobile devices are a standard part of the package these days. But, most of them tend to be limited in their functions.
However, things are getting better and will continue to do so. Google and Apple have already begun working on improving AI experiences. For example, in 2016, Apple updated Siri to work with a set of apps that came as part of the iOS 10 update.
However, a big drawback is that these AI assistants don’t communicate with each other. Though there are apps to help out with this, proper compatibility is still limited.
Even so, things should get better.
This is probably the most experimental area in UX. However, it offers plenty of potential.
The term “Hapnotic” is basically a combination of the terms hypnotic and haptic (as in, haptic feedback). The goal here is to use specific sequences and patterns to guide the user in the direction of particular interactions with certain apps.
For example, if a user adds items to an online shopping cart, but, stalls on making the purchase, a vibration could remind and direct him/her to complete the purchase.
Apart from being easy to load, an interface must also be relaxing to look at. Having way too many design elements can ruin the user’s experience by causing confusion.
However, there is a growing trend towards minimalism in UX design. This will ensure that users don’t have trouble figuring things out, while boosting the level of interactions that take place.
Hopefully, minimalistic UX design will gain more traction this year.
Motion Based and Animated Design
This is an up and coming trend as well. However, before you jump on the bandwagon, make sure you focus on relevance. Animated or motion based design has to have some relevance to your users. For this, you will need to engage with your audience and find out what they prefer or expect.
Also, focus on the user journey and the context within which this journey takes place. Identify the questions the user is likely to ask during the journey to his/her goal. Then, use animation to guide the user and help the complete the intended action.
According to studies, one of the most frequently used apps in a messaging app. That’s a trend that UX designers are now tapping into.
We will soon see chatting features show up in the oddest of apps; case in point – the Luka app that allows users to chat with bots on topics ranging from food to science.
Chatbots, powered by AI, will be a significant force in the UX revolution, as both, integrated features and standalone apps.