Why you Need User Experience Research
User interface and experience are the determinants of success of web designing. However, the experience takes the biggest portions, since the user is the boss in this case. For your site to be successful, the visitors should have an easy time navigating and understanding the contents.
User experience research involves analyzing the reactions of the visitors, based on the presentation and relevance of the interface. With the right set of prototype users, you can test the efficiency of your site in terms of quality and quantity as well as make progressive recommendations to counter the issues.
Why it Matters
When defining the terms and contents of your website, you usually base them in the research on what the users would require. The truth is that the results for feasibility analysis are very different from user experience research, since the latter give the real and factual details. The process is easy as it involves selecting users for the specific tests and then waiting for results. When you consider the following methods of assessing, you can get the essence of UE research:
Surveys: This online approach enables you to get the real behavior of normal users towards your website.
Phone Surveys: Provides firsthand information on how the people view your siteUsability Testing- Assess how efficient the interface is in terms of simplicity and ease of use
Onsite Tests: How the users would behave while navigating through the website,
Importance of User Experience Research
It is a common observation that users tend to define your brand based on the website interface. Without adequate and focused research, you may end up losing potentials or even reduce their conversion rates with time.
With the test users comprising of diversities in age, professions, interests and perspectives, you can get the requirements for each category using user experience research. For instance, if you are selling electronics, age and level of literacy could form parts of diversities in the audience. While part of them would consider online purchases with less information on the website, others trust offline stores, therefore require conviction through elaborative contents. From this research you will have an all-inclusive design, a factor that improves the user perspective about your brand or products.
Companies require away of measuring the impact of their products on customers.without measuring the above parameters its almost impossible to find out the kind of impact you have on your clients.